At least Facebook’s unfair Instant Articles now let sites show more ads instant articles e28094 poster frame Facebook’s Instant Articles were always a bad deal for news outlets. While quick to load so they drove more readers, the hosted-on-Facebook mobile web format sterlized the design of publishers and severely limited how many ads and other business-critical units they could display. Publishers need paying subscribers and loyal daily readers, but they traded those for referral traffic… Read More

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