minimize-data  Data minimization — the new design rules for startups minimize data Wait, what? Yes, you read correctly. “Data” and “minimization,” two words that have rarely been used in the same sentence, now represent one of the critical product design rules we must apply if we’re to build products that deliver value, meaning and engagement to the human beings we aim to serve. A little confused? Not to worry — let’s start with why. Read More

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