Customer experience management platform Medallia has filed to raise up to $70 million in Series F funding, according to regulatory documents obtained by the Prime Unicorn Index. The new shares were priced at $15 apiece, valuing the nearly two-decades-old business at $1.7 billion.

We’ve reached out to Medallia for comment.

Medallia is expected to finally transition to the public markets in 2019, a year chock-full of high-profile unicorn IPOs. The downsized round, which if raised at full is less than half of its Series E funding, will likely be Medallia’s final infusion of private investment.

San Mateo-headquartered Medallia, led by newly-appointed chief executive officer Leslie Stretch, operates a platform meant to help businesses better provide for their customers. Its core product, the Medallia Experience Cloud, provides employees real-time data on customers collected from online review sites and social media. The service leverages that data to provide insights and tools to improve customer experiences.

Sequoia-backed Medallia files to raise $70M at a $1.7B valuation, documents show fullsizeoutput 8d

Leslie Stretch, president and CEO of Medallia (PRNewsfoto/Medallia).

According to PitchBook, Medallia boasts a particularly clean cap table, especially for a roughly 18-year-old business. It’s backed by four venture capital firms: Sequoia Capital, Saints Capital, TriplePoint Venture Growth and Grotmol Solutions, the latter which invested a small amount of capital in 2010. Medallia has raised a total of $268 million in equity funding, including a $150 million round in 2015 that valued the company at $1.25 billion.

Prior to hiring Stretch to lead the company to IPO, Medallia co-founder Borge Hald ran the company as CEO since its 2001 launch. Hald is now executive chairman and chief strategy officer.