The bizarre naming trends that modern startups follow naming trends Startups put great effort into finding the perfect name. Ideally, it should be short, memorable, descriptive, and easy to pronounce. Names that meet all the criteria are commonly taken, however, so most founders find a compromise. They settle on a creative misspelling, add a word or just string together sounds they like. In the end, the hope is that a well-named startup will have an easier… Read More

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