Uber responds to the New York Times article about how it psychologically manipulates drivers gettyimages 141807344 Uber is on the defensive after the New York Times claimed that it manipulates drivers using techniques from behavioral science in order to reduce costs and increase corporate growth. The company did not refute that it uses psychological incentives, but instead focused its response on a claim in the April 2 article that “faster pickup times for riders require a greater percentage to be… Read More

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