Zuck says ad transparency regulation would be “very good if it’s done well” zuckerberg

Despite Facebook’s effort to rapidly self-regulate in the wake of Russian interference in the US election using Facebook ads, CEO Mark Zuckerberg says he would support government regulation if implemented properly.

“We’re working with congress on legislation to make advertising more transparent. I think this would be very good if it’s done well” Zuckerberg said on Facebook’s Q3 2017 earnings call. “And even without legistialstion, we’re already moving forward on our own to bring advertising on Facebook to an even higher standard of transparency than ads on TV or other media.”

COO Sheryl Sandberg said Facebook will stand by its policy of allowing issue-related ads to be served because of its support for free speech, but she said the company wants to elevate the quality of discourse on the platform.