Netflix’s advertising business more than doubled its advertising revenue to $1.5 billion from 2024 to 2025 – and it’s on track to keep growing. “We expect that [advertising] business to roughly double again in ’26 to about $3 billion,” Netflix co-CEO Greg Peters said during an earnings call on Tuesday, hours ahead of its live viewer voting-enabled Star Search event. “We’re making good progress, and the opportunity ahead of us is massive.”

The jump comes as Netflix’s ad-supported streaming subscription continues to grow, with the company’s $7.99 per month plan reaching more than 94 million people each month as of May 2025. Netflix aims to la …

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