Ayr Muir, the owner of Clover, a chain of veggie-friendly fast food joints, filed for unemployment recently. Clover is on hiatus but is working to connect its farmers and suppliers directly to customers to help them stay afloat.
“It’s easy to say ‘there’s unemployment benefits’ or ‘there are SBA loans,’ but when you get down to the details it’s a lot more nuanced,” Muir said. “I have staff who are scared to apply for government benefits, some fear it will impact their legal status, like if you’re here on a student visa. And the process can be really confusing.”
He says he filled out his own unemployment application the other day but isn’t sure he did it correctly. “This just adds to the feeling of uncertainty and stress.”
Entrepreneurs from all over the country are trying to unlock different ways to help vulnerable local restaurants buy themselves some time. It’s often in the form of purchasing gift cards from your favorite neighborhood spots.
The trend, much like other ways big tech is helping others out during this pandemic through free promos or access to services, can be looked at in two ways. First, it’s a way to make this transition less stressful. Second, and perhaps more cynically thanks to capitalism, offering free services is a way to pipeline eventual customers down the road.
Let’s focus on the former, because it is Friday, I miss writing about good news and these efforts deserve a fist bump for being a net positive for local shops.
Started by Kaitlyn Krieger and her husband, Mike Krieger, the co-founder of Instagram, SaveOurFaves wants to help Bay Area residents buy gift cards for nearby restaurants. You can divide by neighborhood and region, like San Francisco, East Bay, Marin or South Bay, and pick a local business.
For what it’s worth, some San Francisco restaurants have already temporarily closed, even though they could stay open and sell take out. La Taqueria, one of the city’s most famous burrito spots, is one high-profile example.
On the site, the duo notes that restaurants have tons of fixed costs, like rent, labor, loan repayments, insurance, supplies, repairs — the list goes on. Even “successful restaurants have razor thin margins of 3-5%, and a third have struggled to pay employees at least once.”
Help Main Street
Lunchbox, Eniac Ventures and a group of volunteers started Help Main Street so residents around the country could buy gift cards for their favorite businesses. The goal is to help local businesses recover lost revenue, and businesses range from Abettor Brewing Company in Winchester, Ky. to 45 Surfside in Nantucket, Mass. We wrote about it when it launched a couple days ago, and Eniac’s Nihal Mehta said there will be a Patreon-of-sorts option coming soon. It has roughly 14,000 listings on the website so far.
Open Table, a company that lets you book reservations at restaurants, has a feature that lets users buy gift cards from restaurants.
Rally for Restaurants
USA Today’s Support Local does the same as the sites above, with more pickings from San Francisco and Austin than other cities.
Help Your Hood
Help Your Hood is another marketplace for people to buy gift cards. On the website, it notes that if you don’t already have a gift card system set up in your business, the Gift Up App has agreed to waive its fees for the first $5,000 in vouchers for each business that comes through Help Your Hood.
List your restaurant
Arteen Arabshahi, an investor at WndrCo, created a Google Form so restaurants could sign up to be featured on these services in one fell swoop.
I worked at a local coffee shop during my last year of college right down the street from a Starbucks, Dunkin’ Donuts and a Caffe Nero. The owners lived a five-minute walk, one-minute sprint away. The cook, Brandon, came in at 4 a.m. to make fresh cranberry scones. If you brought a crying baby in, Ali, the previous owner, couldn’t resist giving you kind eyes and a fresh espresso brownie for free. And one customer came in every morning to grab four coffees to go, and came back every afternoon to return the tray so we could reuse it the next day.
That coffee shop is closed indefinitely, and like many restaurants, it is donating its inventory to people who might need it. The charm can’t be remanufactured, and I hope it opens again soon.
I’ll end with a note from Clover’s Muir. He said that gift cards are a “nice expression of good will but they’re not going to halt the giant wave that threatens to wipe out restaurants everywhere.”
So, let’s start small and give back. And then let’s hope that we see more government officials show up to help restaurants on a larger scale.